The challenge for creating a successful website is to make the products and services you offer visible, and communicate a clear message, as quickly as possible. Making a compelling business case and capturing the web surfer’s short attention span long enough to get your point across is essential to success.
At TwoConnect, we concluded that the best way to state what we do is to say, “We build modern integration platforms.” And that we should keep this foremost and consistent, wherever possible, throughout the content of our website.
Defining the statement
The “integration platforms” part of our statement was not difficult to agree on because it is what TwoConnect has done for over 24 years. We may have used different names such as an Enterprise Service Bus or Enterprise Application Integration; however, it was still about integration platforms. The use of “modern” on the other hand, was a little tricky. What is it that makes today’s integration platforms modern? Why is it that we have not used “modern” in association with integration in other TwoConnect website iterations?
The answer is that the demand for enterprise integration is growing rapidly, driven by cloud technologies such as serverless computing and microservices architecture. There is a revolution taking place in integration that we recognize and embrace, driven by “modern” integration platforms, leading the way at the forefront.
Although we are not there yet, we can envision using the same core integration engine to run workflows on-premises and in the cloud. Currently, we can build integrations in a serverless world, and the server operating system may soon be outdated. The sometimes-empty promises of SOA are now realistically being achieved with the power and flexibility of microservices architecture.
The API economy
And from this futuristic technical dust, a new economy is born, the API economy, where the market rewards those who can expose intelligent endpoints that provide a useful service. All of these capabilities bring forth a set of modern solutions to age-old integration challenges.
We have crossed a threshold in enterprise integration where the cloud is no longer an alternative physical location for enterprise integrations, but a new paradigm in how enterprise integration is achieved.
A modern paradigm where your integrations are always on, always visible, and where intelligent endpoints and the API economy enable citizen integrators to onboard new integration solutions using the same core integration engine as the enterprise integration architects.
At TwoConnect, we use Microsoft technologies to implement modern integration platforms. Watch for more blogs where we discuss Microsoft technologies such as Azure Logic Apps, API Gateways, and Azure Event Grid, just to name a few that are driving modern integration.
This is an exciting time for integration and integrators. We’re about to embark on quite the journey, and we hope you come along for the ride.