Cloud based analytics and reporting mean faster data integration and broader reach. Weather you application is on-premise or already in the cloud, Cloud Analytics and Business Intelligence requires no up-front IT investment, can be managed by the business owner and update quickly to match new business opportunites.
It's not enough for your apps to just work, you have to know how your business is working. Realtime telemetry with Application Insights and Power BI mean you'll never be surprised by business performance. Access to historical data mean informed and measurable decisions.